Project Name
Swift
Role
Design
Date
July, 2022
Swift understands the bond between you and your running gear. Our app makes it easy to track your miles and memories with your shoes, so you know when it's time for a new pair. With a training diary to document your progress and a seamless shopping connection, Swift is more than just a tool—it's your running companion.
Problem Statement
Whether you're an experienced runner or a beginner, finding the right guidance and resources can be challenging. Tracking progress, knowing when to replace shoes, and finding the perfect pair can feel overwhelming. Running alone can make it even tougher.
We believe there's a need for an app that acts as a friendly companion, offering personalized shoe recommendations, tracking miles, and connecting users with a community of like-minded runners.
Possible solution
Swift aims to revolutionize the running experience with a comprehensive mobile application designed to provide to runners of all levels. The app will serve as a personalized running companion, offering a range of features to enhance performance, support, and community engagement.
Project Duration
6
Weeks
30+
Screens
Tools Used
Figma
Adobe
Ilustrator
Adobe
Photoshop
Forms
Sheets
Docs
UI Design Ideation Process
Color
The Color takes center stage, shaping the visual identity of our app to resonate with the running experience. Color choices are selected to evoke the energy and the dynamism of running.
Primary
Secondary
Error
Grey
UI Kit
The UI kit is thoughtfully crafted to align with the app's visual identity and user experience goals, facilitating seamless interaction and engagement for users.
Alignment and Grid
Ideate Phase
User Flow
Seamlessly navigate through an interface designed to streamline your running experience. From shoe recommendations to tracking your training progress.
Design Phase
High-Fidelity Wireframes
With polished visuals and intuitive interactions, our wireframes bring the app to life.
log In & Sing Up Screens
Training Screens
Running Gear Screens
The Results
Design Process
Discover
We start by immersing ourselves in the world of running enthusiasts. Through interviews, user surveys, and market analysis, we understand their motivations, pain points, and desires in an app. Gathering insights helps define the scope and purpose of the runner app.
Define
With insights in hand, we crystallize the core challenges and objectives. Crafting a precise problem statement ensures alignment with user needs and business goals.
Ideate
Creativity takes the reins as we brainstorm features, functionalities, and user interactions. Sketching, wireframing, and ideation sessions fuel innovative ideas. We explore various design concepts that enhance the runner's experience.
Design
Tangible solutions emerge as we refine the most promising concepts. Prototyping and UI design bring the app to life, focusing on intuitive navigation and visually appealing interfaces. Collaboration and iterations refine the design for optimum user experience.
Discover Phase
Competitive Analysis
When it comes to running, there are several key players, each with its own strengths and weaknesses.
Nike
The reliable friend who always has the latest trends and knows exactly what you need.
With a wide range of products and personalized recommendations, Nike has earned its reputation as a trusted brand among runners. However, its focus may not be as running-specific regarding features and guidance as some dedicated running apps.
Runnea
The running enthusiast's paradise. With detailed reviews and a community of passionate runners, it's the go-to spot for all things running-related.
Its selection may not be as extensive as larger retailers, and it may lack some personalized touches.
Your own personal coach in your pocket. With expert guidance and a supportive community, it's perfect for runners looking to take their training to the next level.
However, its product offerings may not be as robust as other platforms.
Qualitative Research
The ethnographic study explored the unique language of runners, filled with technical terms like BPM, Pace, Tempo, Tapering, and Barefoot, which may seem unfamiliar to the average person.
When it comes to social media, runners use platforms to read up on running content, share their accomplishments, and stay updated on upcoming races and events.
Quantitative Research
The research revealed that while many runners enter the market without prior product knowledge, existing online platforms lack the detailed information they seek when purchasing shoes. There's a strong agreement on the importance of knowing shoe wear and tear, along with a clear desire for platforms to track running distances, register purchased shoes, and access training tips and data
High-Fidelity Prototype
